Brits Compare Car Insurance on Price

Only 19% Say Level of Cover Is Important

The results of new research indicate that most Brits are bargain hunters when they compare car insurance deals.

The study conduced by the Fair Investment Company found 57 per cent of those UK motorists quizzed named price as the most important element of securing car insurance cover on their vehicle.

The level of cover was considered much less important in car insurance comparisons; only 19 per cent viewed this as a crucial aspect in selecting a policy.

However, "motorists should be careful choosing their car insurance by price alone, the cheapest car insurance is not always the best and there are other aspects to be taken into consideration” says James Caldwell, Fairinvestment.co.uk’s director. "I would advise anybody shopping for car insurance to compare deals not just on price but also policy features, some of which may be outlined in the small print."

Breakdown cover and a no claims bonus were named by around two per cent of participants in the survey as an important factor when they compare car insurance.