Brits Compare Car Insurance on Price

Only 19% Say Level of Cover Is Important

The results of new research indicate that most Brits are bargain hunters when they compare car insurance deals.

The study conduced by the Fair Investment Company found 57 per cent of those UK motorists quizzed named price as the most important element of securing car insurance cover on their vehicle.

The level of cover was considered much less important in car insurance comparisons; only 19 per cent viewed this as a crucial aspect in selecting a policy.

However, "motorists should be careful choosing their car insurance by price alone, the cheapest car insurance is not always the best and there are other aspects to be taken into consideration” says James Caldwell, Fairinvestment.co.uk’s director. "I would advise anybody shopping for car insurance to compare deals not just on price but also policy features, some of which may be outlined in the small print."

Breakdown cover and a no claims bonus were named by around two per cent of participants in the survey as an important factor when they compare car insurance.

A Chicken Chaser Called Ben Dover?

‘Fakes’ Could Be Compromising Insurance Cover

A list of the most bizarre and suspected-fake details that Brits use when filling in online forms is today released by price comparison website thecomparisons.com. It is warning that Brits tempted to use fake names or occupations could be unknowingly compromising their insurance policies.

Using a data resource of more than eight million people across the UK, thecomparisons.com has revealed the top ‘suspected fakes’ people enter when completing online forms, such as car insurance quotes or mailing list applications.

Of the thousands of potentially dodgy details that are flagged up each month, among the most common and strangest jobs were chicken chaser, chicken sexer and artificial limb fitter! A ‘pearl stringer’ even made an appearance!

While a proportion of the jobs listed are likely to be genuine, some are thought to be fictionalised.

The UK’s Top 15 Suspected Fake or Bizarre Jobs¹
1. Dog Beautician (17%)
2. Chicken Chaser (15%)
3. Parachute Packer (15%)
4. Artificial Limb Fitter (13.5%)
5. Chicken Sexer (12%)
6. Balloonist (5.5%)
7. Sheriffs (4%)
8. Clairvoyant (4%)
9. Palmistry Expert (4%)
10. Pig Manager (2%)
11. Kissagram (1.5%)
12. Dendochronologist (someone who studies tree rings – 1%)
13. Ventriloquist (1%)
14. Ocultist (0.5%)
15. Pearl Stringer (0.5%)
¹Percentages based on only most bizarre/suspected fakes taken from data resource

Entering any false details when applying for an insurance quote online can result in consumers unknowingly compromising their insurance cover by not properly registering details.

thecomparisons.com data also revealed there’s a ‘plague’ of fake names being used in online application forms - ranging from famous faces to fictional characters.

Top Famous Names
1) David Beckham
2) Elvis Presley
3) Frank Sinatra
4) Jimi Hendrix
5) Marilyn Monroe

Top Fictional Names
1) Barney Rubble
2) Bart Simpson
3) Indiana Jones
4) Scooby Doo
5) James Bond

Top Comedy Names
1) Anette Curtain
2) Banana Man
3) Ben Dover
4) Hugh Jarse
5) Justin Credible

The findings are based on data available to thecomparisons.com, where the suspected fake details are automatically filtered out of more than 700,000 entries per month.

Chris McDonald, Director of thecomparisons.com, said: “While some of the names and job titles are bound to be genuine, the frequency that some of them occur would indicate people are making some of them up. Though it may be tempting to enter false details as a bit of fun when researching a quote, it’s worth remembering that you should never enter any fabricated details when actually applying for a policy.”

“There’s every chance you’ll have to fill the form in and re-apply, wasting all the time you could have saved by using a price comparison website. And worse still, there’s a risk that the fake details could cause problems if you do need to make a claim.”

Thousands Set to ‘Spring Clean’ Car Insurance Policies

• Thursday 1st May is ‘D Day’ for insurers
• Record number to switch providers

According to new data from price comparison website, thecomparisons.com, the yearly peak for car insurance renewals is almost upon us. With the credit crunch looming, more consumers than ever will be looking to switch providers, meaning D-Day for insurers.

Using its data resource of more than eight million people across the UK¹, thecomparisons.com has found that Thursday 1st May will be this year’s peak for driver’s insurance policies coming to an end and up to 270,000 people² - more than ever before - will be affected.

Crucially, according to industry figures, drivers will spend the final three weeks of April researching the best deals available. thecomparisons.com is predicting that with the credit crunch looming, savvy consumers will spend more time than ever searching online for the best price and are also more likely than ever to switch car insurance providers in favour of a better deal.

In response, thecomparisons.com is preparing for record traffic on its website from bargain-hunting consumers.

Chris McDonald, Director of thecomparisons.com, said: “Traditionally, the peak for car insurance renewals is thought to be earlier in the year. However, this data certainly challenges that.”

“The rise of price comparison websites, which allow consumers to compare prices from hundreds of different providers in seconds, mean that the market has never been more competitive.”

“Many ‘direct’ insurers are having trouble retaining customers, and some insurers are refusing to be listed on price comparison sites. This means that there has never been more of a bargain to be had and there are potentially hundreds of pounds to be saved if you take a few moments to visit a price comparison site like thecomparisons.com.”

The least common month for renewals:
November

The most common months for renewals:
December, June, April

¹Based on a representative sample of data on car insurance renewals from data pool company, The Trading Floor Limited, strategic partner of thecomparisons.com.
² Based on MINTEL figures of 27 million car insurance policy holders in the UK.

New Marketing Manager for the Comparisons

Daniel Tangen is recruited as thecomparisons.com expands

Following a successful launch and first five months of business, thecomparisons.com, the Leeds-based price comparison website, has recruited a dedicated marketing manager, Daniel Tangen.


Daniel will play a key role in building the company’s profile and strengthening its point of difference against its competitors. He previously worked in the online department of Redcats UK, as well as for insurance company, Equity Group in a similar role. He specialises in customer recruitment and retention, as well as online search and affiliate marketing strategies.

Daniel was born and raised in Aukra, Norway and has lived in Leeds since 2004. He gained a degree in International Marketing and Management from the Norwegian School of Management and an MSc in Marketing from Leeds Metropolitan University.

Daniel said: “I’m very excited to be joining the company and look forward to helping develop and grow the brand. Online marketing is such an innovative and creative area to be involved with at the moment and, combined with such a young, fast moving company as thecomparisons.com, my new role will be extremely exciting and varied.”

Chris McDonald, Director of thecomparisons.com, said: “Our team is expanding fast, allowing us to continually build the business and strengthen our position in the market. Daniel is the perfect addition to our team, and with his depth of experience in marketing online businesses, we are ready to launch a series of new offerings and services for our customers throughout 2008.”

The Real Cost of Go-Faster Stripes!

New Study Reveals How Car Accessories Could ‘Drive up’ Your Premiums

Boy racers beware, because according to new research from price comparison website, thecomparisons.com, even the simplest of car accessories can drive up your premiums by as much as 50%.

Using information gathered from its panel of hundreds of different car insurers, thecomparisons.com has produced a ‘risk list’ of the car accessories and modifications that could end up burning a hole in your pocket.

Topping the list were ‘engine chip’ and ‘dump valve’. While both can dramatically improve a cars performance, they can also cost you a lot of money, and can increase car insurance premiums by up to 50% and 25% respectively.

Also making the list was car body kit, spoilers and even go-faster stripes, while a number of modifications – including turbo charging and nitro drives – could mean some car insurance providers would not consider insuring you at all.

Top ten costly car modifications (potential increase to annual premiums)
1) Engine Chip* – 50%
2) Dump Valve – 25%
3) Pick up/Caborlet conversion* – 25%
4) Body kit – 15%
5) Racing seats – 10%
6) Back Box* (exhaust modification) -10%
7) Lowered suspension* – 10%
8) Alloy/wider Wheels – 10%
9) Go-faster stripes – 5%
10) Rear spoiler – 5%
Turbo charging, Nitrous Oxide drive – normally unacceptable.
*some providers will not consider insuring at all

Data provided by thecomparisons.com panel members, including Express Insurance. Figures are intended as an approximate guide only.

Chris MacDonald, Director of thecomparisons.com, said: “Insurers will look at a diverse range of factors when providing a quote for a customer and even the most innocuous of accessories can drive up your premiums quite dramatically. It is important to remember, you should always register the correct specifications of your car when applying for a quote, or you could risk causing complications and delays if you do need to make a claim.”

“This really demonstrates the importance of getting a wide range of quotes, and what better way to do this than through a price comparison website?”

The Nation’s Favourite ‘Fakes’ Revealed

‘Ben Dover’, ‘James Bond’ and ‘Al Coholic’ all make list

According to new research from price comparison website thecomparisons.com, the famous faces most likely to be applying for online car insurance quotes are Bob Marley, David Beckham and Marilyn Monroe – despite only one of them being alive!

Using a data resource of more than eight million people across the UK, thecomparisons.com has produced a definitive chart of the fake names Brits use when filling in online forms – such as car insurance quotes or mailing list applications – to help it better understand customer behaviour.

Topping the list was the pseudonym ‘Joe Bloggs’, which accounted for 48% of identifiable fake entries monitored by thecomparisons.com during a one month period. Coming second was ‘James Bond’ with 11% of entries and in third place came ‘Fred Bloggs’ with 10%. In joint fourth place came ‘Bob Marley’ and ‘Ben Dover’ with 7% each.

The most popular fake female name emerged as ‘Marilyn Monroe’, accounting for 1% of all fake names entered during the month.

Just outside of the top ten were the suspect-sounding ‘Al Coholic’, ‘Jock Strap’, various members of the Simpsons family and several Star Wars characters including ‘Darth Vader’ and ‘Jabba the Hut’.

The top ten fake names
1) Joe Bloggs – 48%
2) James Bond – 11%
3) Fred Bloggs – 10%
4) Bob Marley – 7%
5) Ben Dover – 7%
6) Jo Bloggs – 6%
7) Bob Builder – 4%
8) Fred Flintstone – 3%
9) David Beckham – 2%
10) Marylyn Monroe – 2%

The findings are based on data provided by thecomparisons.com, monitored during November 2007, with the suspected fake names are automatically filtered out of more than 700,000 entries.

Chris McDonald, director of thecomparisons.com, said: “It’s fascinating to see the false names people use online, and it’s something a few of us have been guilty of at some stage. However, it’s worth remembering, price comparison websites are all about giving the customer added value and saving them huge amounts of time, and using false names will only make this process take longer than it needs to.”

The Comparisons on the small screen

Check out the Comparisons in their very own movie trailer - either in the Comparisons own virtual Cinema or up on YouTube...



We hope you enjoy it and maybe even tell a friend or two about it? We certainly had a lot of fun making it. Francesco, the Director, was your typical prima donna throughout, but even he raised a smile!

Forget the Joneses and the Beckhams, These Days Brits Want to Keep Up With Their Friends

New research reveals our jealousies, lies and aspirations

Research by a new price comparison website launched this week, thecomparisons.com, has revealed that it is no longer the Joneses we’re trying to keep up with, or even celebrities, but in fact, our FRIENDS!

The research carried out by ‘Your Say Pays’ was commissioned by thecomparisons.com to help it understand how people benchmark and judge themselves against others in the build up to its UK launch.

The majority of people (39%) said they compared their own success and social standing most against that of their friends. Just 4% said they used their neighbours and, despite the continuous media hype on their influence on society, only 2% of Brits use celebrities as a barometer of status.

Making up lies to impress others featured highly, with a third of all people saying they regularly did this. The most common fib was to spice up social or love lives (35%), closely followed by ‘bumping up’ salary or qualifications (32%).

Women were found to be more career-conscious than men, and were twice as likely to lie to impress their boss, while men unsurprisingly are more likely to lie to impress their neighbours or friends. Women were also found to be more jealous than men and were 10% more likely to secretly resent their close friends because of what they had or who they were.

Originally featured in a comic book strip by Arthur R. Momand, the term ‘Keeping Up with the Joneses’ dates back to 1913 and refers to the desire to be seen as good as your neighbour, using comparative benchmarks. And with ‘Jones’ remaining as the second most popular surname in Britain, behind ‘Smith’, understanding the profile of the Joneses and their influence on society is surprising.

Using a data resourse of more than eight million people, thecomparisons.com has looked into who the typical ‘Jones’ is today.

He is most likely to be male, and unsurprisingly lives in Wales. Mr Jones favours singledom and drives a hatchback, he holidays in the Med or Spain and enjoys golfing, going to the cinema and food and drink. His favourite newspaper is The Daily Mail and he lives in a semi detached house.

The research also reveals the criteria against which people judge their own social standing, along with the perceptions towards different professions.

Criteria used to gauge other’s success
1) Job or profession – 36%
2) Nice house/neighbourhood – 30%
3) Peer group/social standing – 16%
4) Flashy Car – 3%
5) Designer gear – 3%

The most and least impressive jobs
1) Entrepreneur – 43%
2) Doctor – 16%
3) Lawyer –14%
4) Teacher – 4%
5) Accountant – 3.5%

Benchmarking is a daily occurrence for all of us and with more than a third of people in the UK said to have used a price comparison site to make a financial decision in the past year ¹. Industry growth predicted at annual rate of 30 – 50%, the demand for services such as thecomparisons.com is very high.

It has been reported that up to a third of new online business for car insurance can be attributed to comparison sites with the volume of traffic growing twice as quickly as online retail². Whilst thecomparisons.com will initially play to consumer demand and focus on a series of insurance based products, the brand will quickly broaden its offering to other areas, such as e-retail, money, travel and supermarket shopping.

Many of the UK’s leading insurers are already signed up, including Norwich Union, RAC, KwikFit, Swiftcover, Endsleigh and Lancaster. Customers will not only receive breadth of choice, but will receive fantastic value for money.

Chris McDonald, director of thecomparisons.com, said: “We compare ourselves to other people on a daily basis whether it’s what job we have, where we live or indeed something as simple as how much we’ve paid for our car insurance. It’s only natural therefore to want to be able to compare products easily and quickly and that’s why we’ve launched thecomparisons.com.”

• Over 1,100 people were surveyed in this study across the UK. Your Say Pays is a research panel operated by The Leadership Factor, the UK’s leading source of (customer) satisfaction data. For further details www.leadershipfactor.com or tel 01484 467004 for further details
• Source reference¹: You Gov
• Source reference²: ComScore Media Metrix